Made with Liam McKay.

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Made with Liam McKay.

Problem: People don't feel the need to own power tools anymore, especially when they can just pay someone else to fix their things.
Idea: Remind those people that there is a reason you'd want to have power tools - the apocalypse.


Targeted Web Banners

Placed on news articles about the end of times.



Twitter account that responds to realtime Doomsday-esque news events.


The Plan

Once a claim is approved, a Doomsday Insurance adjuster will determine the validity of the claim and send power tools that fit the situation.