[Work]



Made with Liam McKay.
 


    
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DeWalt

[Main]



Made with Liam McKay.




Problem: People don't feel the need to own power tools anymore, especially when they can just pay someone else to fix their things.
Idea: Remind those people that there is a reason you'd want to have power tools - the apocalypse.








Print




Targeted Web Banners

Placed on news articles about the end of times.






Instagram




Twitter

Twitter account that responds to realtime Doomsday-esque news events.



In-Store




The Plan

Once a claim is approved, a Doomsday Insurance adjuster will determine the validity of the claim and send power tools that fit the situation.