Made with Madeline Guzzo and Sheila Villalobos.

Problem: When every other publication is writing about technology, the idea of a technology magazine becomes obsolete.
Idea: Position Wired Magazine as the definitive guide to the future.


Targeted Instagram Ads

Self-referential ads based on social listening.


Patch tee that scrambles AI surveillance - free with Wired subscriptions.

Pop-Up Exhibits (GIFs)

An unsuspecting photo booth uses Deep Fake technology to assume your identity and put you in uncompromising positions.

A children’s game highlights the dangers of gene editing.

A self-driving car demo unveils a moral dilemma.