Wired

[Main]



Made with Madeline Guzzo and Sheila Villalobos.



Problem: When every other publication is writing about technology, the idea of a technology magazine becomes obsolete.
Idea: Position Wired Magazine as the definitive guide to the future.



Print









Targeted Instagram Ads

Self-referential ads based on social listening.




Merchandise

Patch tee that scrambles AI surveillance - free with Wired subscriptions.




Pop-Up Exhibits (GIFs)


An unsuspecting photo booth uses Deep Fake technology to assume your identity and put you in uncompromising positions.



A children’s game highlights the dangers of gene editing.



A self-driving car demo unveils a moral dilemma.